Coffeehouse chain Starbucks was its closest competitor with a brand value of 61.7 billion U.S. dollars in 2022, McDonald’s surpassed other QSR chains by a large margin. With a brand value of almost 197 billion U.S. Furthermore, when looking at a ranking of the biggest global QSRs by brand value, McDonald's came out on top as the biggest QSR brand in the world. Given its global reach, large number of units, and high revenue it is perhaps no surprise that in 2022 McDonald’s placed in the Forbes' largest global companies ranking in terms of market capitalization. Is McDonald's the biggest fast food brand? In total, McDonald's revenue amounted to 23.18 billion U.S. Meanwhile, internationally operated markets such as Australia, France, Canada, and the UK made the largest overall contribution to McDonald's total revenue, with a sum of 11.16 billion U.S. In McDonald’s regional revenue breakdown, the U.S. The United States was also one of McDonald’s biggest markets in terms of revenue. Meanwhile, China had the most McDonald's restaurants in the Asia Pacific and Middle East regions. When looking at the countries with the most McDonald’s in Europe, France (including Monaco) took the top spot, accounting for 1.5 thousand units. In 2022, the number of McDonald’s restaurants in the U.S. The quick service behemoth operated and franchised by far the largest proportion of restaurants in its home country.
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